BE was inspired by my grandmother, Betty Easterling — my Big Mama, and the heart behind everything this brand represents.
Big Mama was the kind of woman whose presence made you feel at home. She was warmth, grace, class and unconditional love, kind and humble, with a heart that welcomed everyone. To know her was to love her, and I was blessed to experience that love in a very special way.
I wanted to honor her in a way that felt both personal and lasting. Big Mama believed in caring for others and caring for herself, especially her skin. Creating BE became a way for me to carry a small piece of what she loved forward and share it with the world.
B.E. are her initials, and she will forever be the heart behind this brand.
Every product is handcrafted with love and rooted in the belief that caring for yourself, even in the smallest ways, can make an ordinary moment feel like luxury. My hope and prayer is that with every BE product you receive, you feel a little of the love and warmth that inspired it all.
Elevated Everyday Luxury.
